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Easy Email Marketing: 10 Simple Steps For Creating And Sending Marketing Email Your Customers Will Love

Step 7: Prepare To Send Your Email

Congrats! You’ve accomplished a lot in the past few days. Here’s a checklist to make sure everything is in order before you send your email to customers. This is exciting!

Pre-Launch Checklist

If you’re feeling nervous, that’s okay. I still do before a marketing email launch. Take as much time as you need to review this checklist and make sure everything is how you want it.

  • You collected your ideas in Step 1 and chose the strongest one in Step 2.

  • You signed up for an email marketing service in Step 3.

  • In Step 4, you came up with a Subject line that teased the Message in your email.

  • You also crafted a simple Message that made good on the promise of that Subject line.

  • And you included the one Action you want readers to take.

  • You have a prominent Hero Image in your email.

  • You used a single-column template for your email’s design.

  • And your email looks great on phones. (Which is really what matters.)

Wait a minute ― how can we be sure of that last one? It’s time to send your email to yourself.

Time To Test It

Your email service has a neat feature that lets you send a test version to yourself and a few team members. It’s time to do that and open the email on your phone and a computer, and have team members do the same.

Does your email look the way you want it to? Click the Action link. Does it take you where you’re supposed to go? What about your Hero Image? Does it look good on a variety of devices? Now is your opportunity to fine-tune or change things if you need to.

Next Is Step 8

You did it! Celebrate with a treat. You deserve it. (I favor a pre-launch chocolate chip cookie.) 

Tomorrow we’ll send your email to customers. It’s going to be fun!