Easy Email Marketing: 10 Simple Steps For Creating And Sending Marketing Email Your Customers Will Love

Step 2: Choose Your Strongest Idea

Welcome to Step 2! Grab your Email Ideas list from Step 1. It’s time to choose the best idea for your first email. We’re going to start by narrowing it down to your five best ideas.

You may not have a product that fits into one of the following categories; that’s okay. Some of them may overlap; that’s okay, too. This exercise is meant to get you thinking. Adjust your selections as you see fit.

Grab a pen and circle the following. (Or put an * asterisk next to them if you’re doing it digitally.)

What’s Your Greatest Hit?

Hey, it’s popular with your customers for a reason, right? Circle it.

What Do New Customers Like?

You guessed it ― if it’s different from what existing customers buy, circle it.

Returning Customer Favorite 

If it’s different from what new customers buy, circle it. 

Your Favorite

I mean you, the person behind the business. What are you especially proud of? They say parents don’t have a favorite child, but it’s okay to have a favorite of your own products. Go ahead and circle it.

Check The Calendar ... Again

Yesterday you thought about what upcoming holiday and seasons your customers will be preparing for. Is one of your products perfect for the season? Mark that bad boy.

And The Winner Is …

The one that’s easiest for you to implement.

I know that might not be the answer you were expecting. All of these are good marketing ideas for your first email. But we’re looking for an easy win here, for both you and your customers.

Think about the time and resources you will need to manage this promotion. What matters most is getting your email marketing up and running. That’s what we’re after. You’re busy; might as well make it easier on yourself, right?

Now, look at those five ideas again and circle the one that’s easiest for you. That’s the one we’re going to use. (Of course, you can choose whichever one you like. It’s your business.)

Nice work! I hope you’re feeling good about it. Reward yourself. Watch a YouTube video, have a cup of coffee or tea, and bask in your accomplishment. You’re amazing!

Next Is Step 3

We’re going to talk about the ins and outs of using an email marketing service (and why you definitely should). Don’t worry ― they’re usually free and easy to get started with.