Easy Email Marketing: 10 Simple Steps For Creating And Sending Marketing Email Your Customers Will Love

Step 10: Congratulations! Here Are Your Next Steps

Welcome to Step 10. The last step of the Easy Email Marketing guide. I want to send you off into the world of email marketing with some good next steps. So grab a cup of your favorite beverage and read on.

Same Email, Different Messages

Thanks to some good work on your part, you now have a super solid email template you can use for a long time. Change the Hero Image, update the Message, try a new Action and use it over and over, making adjustments as you learn how your customers respond.

Send Marketing Email Sparingly

How often should you send email to customers? The short answer is it depends on your business and what your customers expect. It may take some trial and error to find a frequency they respond to. With the exception of the winter holidays, when lots of offers can be a good thing, I recommend erring on the side of only one or two emails each month. Once every week might be better. You’ll figure it out over time.

Next Steps To Consider

Just as in the rest of this course, I’m going to keep suggestions for what to work on next simple. While these next steps will make a difference in the way customers respond to your emails, all of them are optional, and you can take your time and learn about them as you see fit.

These articles from various email marketing services are a good place to start. 

Good, Catchy Email Subject Lines ― Mailchimp

How to Create a Call to Action (CTA) That Works ― MailerLite

A Beginner’s Guide to A/B Testing: Email Campaigns That Convert ― Neil Patel

5 Email Marketing Calendar Templates to Kickstart Your Campaign ― Campaign Monitor

Tell Me How It Went!

I truly appreciate you taking the time to read Easy Email Marketing! There are many confusing email marketing guides out there, and it is my sincere hope that Easy Email Marketing gave you just what you needed to get started and succeed with your first marketing email.

If you’d like to help, please share this link on social media or with someone who could use help with their email marketing.

https://www.keithmonaghan.com/easy-email

I’d love to hear about your email marketing! Email me at hello@keithmonaghan.com 

Best wishes for success!

Keith Monaghan

P.S. You might also like my mini-ebook 15 Cost-Free Marketing Ideas. It contains fifteen cost-free ideas to help you engage customers and spread the word on your product or service. Even better, many of them are easy to implement. Their only cost is time and effort.