Research for Creative Teams

Value Proposition and Philosophy

Value Proposition

We empower creative teams to make great stuff.

Our research helps your creative team understand the big picture of a project before they start. Once the project starts, our research answers the questions that inevitably pop up. Informed team, awesome project, happy client.

[What we do. Who we do it for. How we do it differently.]

brand pillars

Spend less time searching, more time creating.

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We understand creative teams because we are one.

We understand the way creative humans work and think; so we design our reports to get your team smarter, faster about client projects. For example, your client wants an environmental design inspired by 18th century culture? We’ve helped with that. Maybe an ad campaign featuring the personal stories of the U.S. Olympic Track Team? We've created reports for that, too. We give your team more than information, we give them clarity and context so they can do what they do best: Make awesome stuff for clients.

Save time, save money.

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Smart, simple reports.

Your creative team is busy and under pressure. There’s no use in complicating things. We use simple words and ideas to the explain the complex topics your team is wrestling with so they can get up to speed quickly and do what they do best: creating awesome stuff for clients. Want an example? Here’s a Smart Brief we created for the world-class design team at Big Giant to help them design a human-friendly coworking space for their client, Umpqua bank.

The Psychology of Coworking Spaces: It’s About Feeling Less Lonely

Clarity and understanding.

Sure, the internet is a great resource, but it’s a mess. Personal biases, incomplete information, clickbait and a sea of social media. How is your creative team supposed to find answers and get anything done? That’s where we come in. We’ve helped creative studios quickly get up to speed on dry topics (like desert dry) like international money transfers with easy to read reports that leave the team confident and ready to work with their new knowledge.

Top level or deep dive.

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Rock solid sources, always.

Reliable information is solid gold. We go straight to the source to find it. We’ve spoken to authors, award-winning journalists and renowned experts in their field to find answers for design teams. We include vetted sources in all of our reports because we want you to look good and sound informed when you talk to your clients. (You can even take credit. We won’t tell.)

Think of us as a (secret) extension of your creative team.

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We’ll train your creative team, too.

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how it works

Philosophy

Inform and delight.

First, be kind. That’s our information design philosophy. You’ll find our reports to be well written, accurate and even enjoyable to read with a cup of your favorite beverage, no matter the topic.

Excellence always.

We believe in delivering on the promises we make to our clients, because our promise to you is part of the promise you make to your clients.

We believe success is simple: think big, deliver big, and show appreciation for those who support us.

Educate and empower.

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Do less, do it better.

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Leave our clients better than we found them.

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