Link-o-rama: Good Stuff From Around the Web

Lots of thought provoking ideas on marketing out there. Here are a few favorites found over my morning cup o’ tea. Enjoy.

How do you grab the attention of thousands of business commuters at London’s Waterloo rail station? One company uses projected video to play with the lines of the building. Not sure if it increases [...]

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Why Apple & Google Win (But Your Company Doesn’t)

Via stuffthathappens

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5 Steps to Better Marketing

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Download: 5 Steps to Better Marketing (.mp3 | 6:04 | 8.4 MB)
What makes a marketing campaign great? It’s the Big Question we all ask ourselves and, for what it’s worth, I have a partial answer.
Here are five things that are often overlooked by marketers but, done [...]

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Study: Adults Dominate Social Media

On a recent episode of NPR’s excellent Science Friday program, Forrester analyst Sean Corcoran spoke about a new report that looks at the use of social media and online communities among US computer users.
It offers fascinating, if sometimes obvious, insight into who’s using Facebook, Twitter, et al. Bottom line: it’s not all kids and hipsters, [...]

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Reality Check: How Augmented Reality Will Change Your Business

“I reject your reality and substitute my own.” — Adam Savage, host, Mythbusters.

Imagine walking down the street and spotting a pair of fancy shoes in a store window. You really like those shoes so you point your cell phone at them. It immediately tells you that a store two blocks down carries the same shoes [...]

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I’m On the Neuromarketing Blog!

Holy cow! I almost spit a cup of tea out of my nose this morning when I noticed an incoming link from Roger Dooley’s influential Neuromarketing blog referring to my post Scarcity Sells. Roger writes:
“In a reply to my post, The Scarcity Effect, Neuromarketing reader Keith Monaghan pointed out how one bourbon marketing effort is [...]

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