Marketing e-books

Marketing In Tough Times – 20 No-Cost Ideas

by Keith Monaghan

Right now marketing is more important than ever. But what to do if your budget has been whacked by the economic downturn? Here are 20 no-cost marketing ideas to help you engage customers and spread the word without spending any cash. Tough times never last, but tough (and resourceful) marketers do.
Free. Download PDF (1 MB) | Read on Scribd

More on Marketing from ChangeThis
Below are some great ideas about marketing, courtesy of ChangeThis. All thought provoking. All free to download, read, and share. For more visit ChangeThis.com

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The Word on Word of Mouth
By Dave Balter

Nice explanation of the differences between “Word of Mouth”, “Viral Marketing”, and “Buzz Marketing”. Free. Download PDF | 292 KB

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The Corporate Weblog Manifesto
By Robert Scoble

Alpha blogger Robert Scoble’s recommendations for managing a blog about your product or company. Critical stuff. Free. Download PDF | 296 KB

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The Gobbeldygook Manifesto
By David Meerman Scott

How to avoid corporate nonsense-speak and truly connect with customers. Free. Download PDF | 273KB

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Does Anyone Know How to Market?
By Chris Houchens

Throw away the books, only you know how to market your business. Free. Download PDF | 332 KB

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Know The Codes
By Clotaire Rapaille

Understanding the unconscious meaning we give to the things in our lives and how it affects business. Free. Download PDF | 396 KB

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Keep It Real
By Julien Smith

“There’s a sucker born every minute. Now, with every passing minute, there’s a sucker out there wising up. You had better be ready. It’s a sucker revolution, and it’s about time.” Free. Download PDF | 400 KB

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The Hughtrain
By Hugh MacLeod

MacLeod’s classic take on The Cluetrain Manifesto: “The market for something to believe in is infinite.” Free. Download PDF | 1021 KB