Holy cow! I almost spit a cup of tea out of my nose this morning when I noticed an incoming link from Roger Dooley’s influential Neuromarketing blog referring to my post Scarcity Sells. Roger writes:
“In a reply to my post, The Scarcity Effect, Neuromarketing reader Keith Monaghan pointed out how one bourbon marketing effort is employing scarcity to build its brand… Keith is right on the money with this.“
Roger’s posts have influenced how I think about marketing and social media and I’m deeply flattered by the mention.
You can read his article, Scarcity in Action, on the Neuromarketing blog and mine, Scarcity Sells, right here at keithmonaghan.com
