Good Stuff From Around the Web
Lots of good marketing writing out there despite this being the slow season–end of summer and all. Here are some particularly insightful thoughts found over my morning cup o’ tea. Enjoy.
- Jonathan Salem Baskin asks, “Why don’t we focus on making the conduct of our businesses meaningful and useful, and then structure the marketing communications to deliver that information?” Amen to that. Dim Bulb: True Lies
- Jeremiah Owyang on the impending “ambient intimacy” of appliances, cars and other machines texting, blogging, and tweeting maintenance alerts. Not sure if I’m ready for my refrigerator to text me. Web Strategy: When Appliances, Pets, and Plants Start to Tweet
- Nice piece on the risks of dropping your prices to compete. Bottom line: Think long and hard before giving into the temptation because there may be serious brand-damaging consequences. Are You Dropping Your Prices?
- Another post, similar to Dim Bulb’s “True Lies”, on the benefits of embracing honest marketing for your branding strategy. The Edgy Entrepreneur: Marketing and Telling the Truth
- There is no shortage of Social Media marketing guides on the Interwebs, but this one nicely sums up much of what you need to know. Web 2.0 + Best Practices = Connecting and creating value
- Finally, something good for the soul: 8-year old Emma rocking the house at the 2009 Spring Coffee Shop Jam in Seattle with her song “Snow Day”. Rock on! YouTube: “Snow Day” by Emma
