It’s not sexy or trendy but great customer service can produce better results than any PR or marketing initiative, not to mention happy and loyal customers (and you need those more than ever right now).
Join me as I explore the ideas in the e-book Marketing in Tough Times – 20 No-Cost Ideas in a new podcast that’s loaded with insight, case studies and interviews. The Marketing in Tough Times podcast is a quick, irreverent examination of what it takes to successfully market your business in this challenging economy. Tough times never last, but tough (and resourceful) marketers do.
In this episode: How United Airlines blew it big time and what Apple and Weber understand about customer service that many companies don’t.
Listen now:
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Download: “Improving Customer Service” (.mp3/14MB/10 Min.)
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