A great video from Wired profiling etsy.com, an online marketplace for handmade goods that has experienced explosive growth over the last few years due, in part, to its ability to tap into its user’s passion and give them a platform to easily turn that passion into a business.
Last year etsy sold $26 million worth of goods. This year, with over 180,000 etsy shops from people in 170 countries around the world, they are on track to more than double growth.
That’s an amazing success story, all from selling things like handmade jewelery, slippers, and picture frames.
From the video:
“What crowdsourcing enables is to take that which drives people–passion–and makes it into something valuable. It can drive progress, it can drive knowledge, and, sure, it can drive a business.”
At just over two minutes, it’s a nice reminder about how, with the right touch, harnessing passion can benefit both your customers and your business.
Watch it below or on the Wired site.
